Chief Data Officer Havas US / President Havas Helia US
As President of Havas Helia, Kaushansky is responsible for the agency’s data, analytics and marketing technology and insights practices. Kaushansky brings extensive analytics and data experience to his leadership position, having joined joined Havas in 2011 as EVP, Chief Analytics Officer for Havas Media after previously working at Ogilvy & Mather and Publicis. Kaushansky started his career on the client side in analyst roles with Glaxo SmithKline, Conseco, Target and GE Money.
What's exciting about Havas Helia is our DMA-certification to access and handle brands' first-party data, meaning we can host, manage and profile segment data and create personalized approaches. “Advertisers cannot legally know the information that we have access to through our DMA-certification," says Kaushansky. "There is no more powerful way for a brand to communicate with its consumer than by name or identity characteristics — and we can do that. We’re covered on the privacy end, and we have the technology to do it effectively.”
Director Data Services
Shay Young is General Manager and Director of Data Services at helia. As an Information Services leader, Shay is focused on developing scalable and secure data systems to capture, store and execute data events throughout a customers' lifecycle—from acquisition to CRM. He has a BS degree in Information System Sciences and is currently studying Computer Forensics and White Hat Ethical Hacking.
With over 20 years in information systems and over 15 years with Havas, Shay has cultivated an impressive wealth of data-driven marketing experience. He got his start at helia as a Database Analyst and was responsible for the development and standardization of helia's current data flow processes to ensure the highest level of data quality. One of his major accomplishments to date was the creation of helia’s development process, which is utilized to develop scalable CRM, campaign and BI systems. The integration of marketing activity in an OLAP environment enabled a complete 360 view of both customers and leads, which allows clients to build smarter tailored campaigns while shortening the feedback loop.
Shay sets the tone for his team and clients by demonstrating strong strategic database marketing knowledge, excelling at BI analytical infrastructure development and creating tactical approaches to data warehouse and unstructured Big Data systems integration. His analytic and technical expertise has helped helia remain at the cutting edge of data-driven creative trends.
Managing Director, Head of Client Services
As Managing Director and Head of Client Services at Helia, Kate is responsible for leading a multi-disciplinary team to create and implement data-driven CRM and digital solutions. With over 13 years of experience in the marketing and advertising business, Kate has a demonstrated history of designing and developing campaigns that exceed client’s objectives.
In her prior role of Client Services Director at Helia, Kate guided strategic direction and built strong business relationships with a set of clients including Liberty Mutual Insurance, Loews Hotels & Resorts, and Sonic Drive-In. Previously, Kate also worked as an Account Director at Helia, overseeing multi-million dollar projects across a number of clients.
Before joining Helia, Kate was a Marketing Manager at Travelclick, where she helped develop global marketing and ecommerce solutions for hotels. She has additional experience in the Baltimore advertising scene, having previously worked at Planit and Euro RSCG 4D. A proud Maryland native, Kate graduated from University of Maryland, College Park with a double degree in Marketing and Art History.