about

We are a 100+ person powerhouse providing data fueled performance marketing campaigns, CRM strategy and implementation, loyalty program management and marketing technology consulting for some of the world's most well known brands.

We have offices in Baltimore, Richmond, Chicago and New York - all delivering game-changing creative with an analytic bent.

Experience

Offerings

Executive Leadership

Shay Young

Managing Director, Data & Marketing Technology

Shay Young is General Manager and Director of Data Services at helia. As an Information Services leader, Shay is focused on developing scalable and secure data systems to capture, store and execute data events throughout a customers' lifecycle—from acquisition to CRM. He has a BS degree in Information System Sciences and is currently studying Computer Forensics and White Hat Ethical Hacking.

With over 20 years in information systems and over 15 years with Havas, Shay has cultivated an impressive wealth of data-driven marketing experience. He got his start at helia as a Database Analyst and was responsible for the development and standardization of helia's current data flow processes to ensure the highest level of data quality. One of his major accomplishments to date was the creation of helia’s development process, which is utilized to develop scalable CRM, campaign and BI systems. The integration of marketing activity in an OLAP environment enabled a complete 360 view of both customers and leads, which allows clients to build smarter tailored campaigns while shortening the feedback loop.

Shay sets the tone for his team and clients by demonstrating strong strategic database marketing knowledge, excelling at BI analytical infrastructure development and creating tactical approaches to data warehouse and unstructured Big Data systems integration. His analytic and technical expertise has helped helia remain at the cutting edge of data-driven creative trends.

Liz Roche

General Manager, Chief Strategy Officer

Liz Roche is the General Manager and Chief Strategy Officer at Havas Helia North America. Liz leads Havas Helia’s customer experience strategy and lends expertise in the areas of CX, data, analytics, and marketing technology.

A true performance marketer and technology enthusiast, Liz has a diverse background in data integration engineering, digital strategy leadership, and vertical leadership. Prior to joining Havas Helia, Liz developed her deep understanding of CRM, digital, display and social through roles with LinkedIn, Epsilon-Conversant, and Facebook. Most recently at Facebook, Liz worked in global marketing solutions—leading the grocery and drug vertical—launching Facebook’s alpha loyalty ad product.

Liz is passionate about cultivating customer loyalty and removing friction from digital experiences to give clients unparalleled competitive advantages.

Chrissy Gajiwala

Managing Director, Head of Client Service

Chrissy Gajiwala comes to havas CX helia from Havas Chicago where she managed a large portfolio including but not limited to Kmart, Mike’s Hard Lemonade, Chicago Ideas and Moen. Chrissy has also been a key player in Chicago new business as well as organic growth endeavors. She brings 15-years of industry experience along with 5-years of experience within the Havas Network. Chrissy has a track record of leading teams, building strong relationships, instituting operational excellence and delivering success for her Clients. She is passionate about what motivates consumers and she’s excited to bring that thinking to the innovative, data-fueled solutions we are famous for. She can’t wait to meet the team and get more familiar with the work we do and the clients we have/love.

Before her time at Havas, Chrissy spent the flip-phone era cutting her teeth in New York at Grey Worldwide on the Diageo account leading Captain Morgan, Crown Royal, Tanqueray and Don Julio. She moved on to work on LVMH at Berlin Cameron United, where she re-launched Belvedere and led the Hennessy account. Prior to Havas, Chrissy ran the Kraft Heinz portfolio at Leo Burnett Chicago and the Mentos, Donate Life and Opportunity International accounts at The Martin Agency.

In her free time, she enjoys yoga, being outside, eating + drinking at all of the buzzworthy Chicago Hotspots and she’s a mom to her 2YO son Flip.

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